Organic Lighting Expands UK Presence with New Distribution Partners
Organic Lighting, the US-headquartered maker of award-winning innovations such as FortaCast inground lighting and OrgaRail illuminated handrail, has secured major sales representation across the United Kingdom. The expansion comes through new partnerships with Aestivo and Chroma Lighting.
The move marks a significant step in Organic Lighting’s international expansion strategy and ensures tailored, region-specific support for architects, lighting designers, and building contractors seeking integrated lighting solutions that combine smartly engineered lighting solutions that are easily maintainable with visual elegance.
Aestivo will act as the exclusive representative across Great Britain (England, Scotland and Wales). Steadily building a reputation for their design-led, consultative approach to architectural lighting, the company works with lighting designers and architects in hospitality, retail and commercial spaces as well as landscape architects and building contractors. Organic Lighting’s unique flood-proof, drive-over inground lighting and illuminated handrail systems are a key addition to Aestivo’s growing portfolio of design- and performance-led lighting solutions from brands across the world.
“Organic Lighting’s solutions bring a level of durability, customisation and ingenuity that fits perfectly with the types of projects we support,” said Greg Russell, Director at Aestivo. “We’re always looking for manufacturers who share our commitment to quality, reliability and creativity. Organic Lighting ticks all three boxes.”
In Northern Ireland, Organic Lighting will be represented by Chroma Lighting, a highly respected lighting supplier and consultancy that partners with the region’s leading architects, electrical engineers and contractors. Based in Belfast, Chroma Lighting has earned a strong reputation for often guiding technically demanding lighting projects from concept through to delivery.
“From outdoor public realm regeneration to high-spec commercial interiors, we pride ourselves on delivering lighting schemes that are both practical and expressive,” said Lloyd Crawford, Director at Chroma Lighting. “Organic Lighting’s solutions will slot very neatly into the kind of creative designs and functional projects developed by our clients.”
For Organic Lighting, the agreements mark the culmination of a targeted effort to build a foundation of local expertise within the UK market.
“Having trusted and knowledgeable partners on the ground is key to delivering the level of service we’re known for in North America,” said Jonathan Cocking at Organic Lighting managing international sales. “Partnering with Aestivo and Chroma Lighting as partners, we can now deliver comprehensive UK-wide service and support to every customer.”
For further information, visit www.organiclighting.com
Note to editors:
FortaCast and OrgaRail are trademarks owned by Organic Lighting Systems, Inc
About Organic Lighting
Organic Lighting Systems, Inc was created in 2002 as a sister company to Orgatech Lighting to focus exclusively on color changing LED lighting, and in 2009 with the advent of white LEDs became the first to introduce professional quality flexible lighting strips in the USA. As LEDs advance, so does our mission, which is to create new smart applications in illumination. Our LED products continue our reputation for endurance and meaningful architectural design. Enhanced with inbuilt technology and controls designed to simplify specification and installation, while meeting superior illumination standards and world class specifications. More details can be found at www.organiclighting.com.
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