Business News | Jul 27, 2011

ALT to put CREE’s MT-G LED into Mass Production

Aeon Lighting Technology, the leading high-power LED lighting manufacturer in Taiwan, has announced the agreement with CREE in May to reserve production capacity of its latest LED chip MT-G, in order to compete the leader position of the market. As expected, from June ALT has dramatically grown up in sales, and received large quantity orders from Australia, Germany, and United States. That means ALT has great success on this strategy, and also returns the favor to its customers.

The MT-G LED chip is so far the brightest one from CREE, which announced this new product just in February this year. Due to its high lumen efficiency, over 80 lm/w, MT-G has become the most popular products since beginning. Yet, just one month later, in March this year, ALT has launched its first MT-G MR16 LED bulb, with 620 lm in nature white color temperature. Since its high lumen output, the product is able to replace 50 watts halogen bulb directly. The brightness of this product has become the first place among industry. With ALT patterned heat-dissipation and power management technology, the stability and lifespan of this product are unbeatable in market.

LED lighting application is a complete system, including LED chips, driving power, heat dissipation, and optical technology. ALT has dedicated to develop technology among these field and tend to reduce the cost of production and increase competitive. ALT Asteria MR16 with MT-G chipset has already acquired CE, LVD, FCC, UL, and C-tick safety certifications around the world. The product can satisfy in commercial lighting, residential decoration, art exhibition, and landscape lighting. Thus, once the MT-G bulb is into mass production phase, ALT has received numbers of inquiries from North America and Europe area.

ALT and CREE collaborate to build win-win situation:

ALT General Manager, Baly Lo, says, to fulfill the commitment to customer, ALT insists to offer the best quality and most safety lighting products to the market. That’s why ALT only adopts the latest and brightest LED chips as our standard products. This time, Mr. Lo specially appreciates the collaboration from CREE to reserve the most popular product -MT-G chips- to ALT, and the assistance to apply to mass-production stage. This flexible supply-demand strategy is not only securing the leader position of ALT but also boosting up CREE MT-G chips market shares, and lead to win-win situation for both ALT and CREE.

About Cree:
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, environmentally friendly LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor solutions for wireless and power applications.

About Aeon Lighting:
Aeon Lighting Technology Inc. produces a wide range of high-performance LED lighting products. With cutting-edge electronic manufacturing, industry-leading thermal management technology and high-performance optics, ALT holds more than 100 patents and safety certifications worldwide. ALT shares its core technology and engineering with their partner, a world leading industrial server manufacturer located in San Jose, USA. Founded in 2007, ALT is headquartered in Taiwan and is proud to be the first ever LED lighting company to receive international recognition by winning the prestigious IF Product Design Award in 2009 and Red Dot Product Design Award in 2011 for its Asteria-series LED MR16.
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