Business News | Jan 24, 2007

Color Kinetics illuminates "store of the future" for national retail federation

New York, NY - National Retail Federation Convention & Expo - Color Kinetics Incorporated (NASDAQ: CLRK), a leading innovator of LED lighting systems and technologies, announced today the exclusive selection of its LED systems to bring dynamic, customizable effects to the X07 Store of the Future - an 11,000 square foot exhibit at the 96th annual National Retail Federation (NRF) Convention & Expo.

X07 is intended to showcase the look of future retail spaces while promoting "green" design practices, such as the use of energy-efficient lighting. According to the U.S. Department of Energy, lighting accounts for 59% of total electricity use in retail and service buildings.* X07's creator and architect Richard R. Russo, President and CEO of Hybridia Design chose a combination of Color Kinetics' white and RGB lighting systems to demonstrate how LED technology can meet the decorative and functional lighting needs of retailers who seek innovative ways to distinguish their spaces while mitigating energy costs.

"We knew from the start that LEDs should be a prominent part of the X07 exhibit, and Color Kinetics was a natural choice to bring our design concept to life," said Russo. "Our demonstration this year reflects 'green' technologies, and Color Kinetics' LED-based fixtures perfectly support that objective while also giving us tremendous flexibility for visual effects."

"We are thrilled with the striking effects that the LED-illuminated exhibit has created. We believe our attendees will use the exhibit to view the multitude of looks that LED-based lighting can create, but also to learn more about the impact that it can have within their own stores," said Susan Newman, Vice President of Conferences, NRF. "In addition to its many existing retail installations, Color Kinetics should find growing opportunities for its technology within the retail segment. We hope that the adoption of LED lighting will continue to grow as more and more retailers are educated on its benefits."

NRF represents an industry with more than 1.6 million U.S. retail establishments and 2005 sales of $4.4 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations. As such, its choice of LED technology to illuminate the X07 Store of the Future signals an accelerating awareness of the technology's advantages among retailers.

According to a Color Kinetics study, retail lighting has an influence on buying behavior and satisfaction ratings of shoppers. Over 400 shoppers were surveyed, and the results showed that color lighting applications can effectively increase foot traffic and stopping power of the storefront area. In addition, surveyed shoppers cited an increase in mood and quality of time spent in the store when color lighting was applied. Color Kinetics' flagship Chromacore® technology makes it possible to generate millions of colors and color-changing effects without the use of gels or filters as required with conventional light sources. Beyond the use of color, this same technology allows certain Color Kinetics fixtures to produce variable shades of white light to properly accentuate merchandise and displays without the need to re-lamp.

In addition to their aesthetic versatility, Color Kinetics' systems provide a host of practical benefits for retail environments. Compared to their incandescent or halogen counterparts, they boast energy efficiency, long source life, durability, and lack of radiated heat and UV emission. They are therefore well suited for areas where conventional light sources are impractical, such as tight or heat-sensitive spaces, and where frequent maintenance or lamp replacement are undesirable. Unlike compact fluorescent sources, certain LED-based fixtures can produce millions of colors and others produce variable shades of white light. LED light sources contain no mercury and can offer a higher quality of light output, as measured by the industry's color rendering index. Furthermore, the directional nature of LED sources increases the efficiency of the system itself by minimizing light losses within the fixture.

About Color Kinetics
Color Kinetics Incorporated (NASDAQ: CLRK) transforms environments through new, dynamic uses of light. Its award-winning lighting systems and technologies apply the benefits of LEDs as a highly efficient, long lasting, environmentally friendly, and inherently digital source of illumination - reinventing light itself as a highly controllable medium. Color Kinetics also enables widespread adoption of LED lighting through OEM and licensing partnerships in diverse markets. The company is headquartered in Boston, MA with offices in the UK, China, and Japan. More information is available at www.colorkinetics.com. *U.S. Department of Energy, Energy Information Administration, 1995 Commercial Buildings Energy Consumption Survey.

Add comment

You can add a comment by filling out the form below. Plain text formatting. Comments are moderated.

Question: What is 1 + 3 ?
Your answer:
FEATURED

Luxeon V2, the Best Choice for a 2 mm² High Power LED

Luxeon V2, the Best Choice for a 2 mm² High Power LED Lumileds announced breakthrough high power performance with the new Luxeon V2 LED. With the highest performance in its class for output and efficacy, the emitter easily enables DLC Premium performance at the system level. Luxeon V2 utilizes a 2 x 2 mm Chip Scale Package (CSP) in a 3.5 x 3.5 mm ... Read more »

FEATURED

The 22nd China (Guzhen) International Lighting Fair

The 22nd China (Guzhen) International Lighting Fair China (Guzhen) International Lighting Fair is based in China Lighting Capital- Guzhen Town, where thousands of lighting manufacturers lies and is dubbed as the source of lightings. With the help of local government and UBM, the fair has been successfully held for 21 editions. Read more »

FEATURED

Edison Opto Introduces Breakthrough AC Module Series

Edison Opto Introduces Breakthrough AC Module Series Edison Opto Corporation, the leading LED lighting company based in Taiwan, introduces a wide range of AC modules. These AC modules can be broadly used in ceiling lights, mirror front lights, corridor lights, tri-proof lights, and down lights to meet different customers’ requirements. Read more »

EDITORIAL

High Conductive Foils Enabling Large Area Lighting

High Conductive Foils Enabling Large Area Lighting Fraunhofer Institute for Organic Electronics, Electron Beam and Plasma Technology FEP as one of the leading partners for research and development for surface technologies and organic electronics and Sefar AG, a leading manufacturer of precision fabrics from monofilaments, developed a roll-to-roll ... Read more »

page_peel