Business News | Jan 20, 2009

IST Appoints Three LED Distributors to Accelerate its Global Expansion

IST Ltd has appointed three new distributors to its rapidly expanding number of strategic partners to distribute its downlighters, LED drivers and other LED lighting products in Sweden, Finland, Poland and Ireland.

Stockholm Lighting Company, who are extremely active in the solid-state lighting market and major advocates of LED lighting solutions, will provide IST with a sales network in Sweden and Finland.  Stockholm Lighting Company have been instrumental in recent LED lighting projects to illuminate casinos, museums, offices, restaurants, hotels, shopping malls and other public areas, and are therefore an ideal strategic partner for the distribution of IST’s patented LED products. 
              
Complementing IST’s growing network of distributors will be Alfa-Zeta in Poland and Enlighten, part of the Fantasy Lights Group, in Ireland. 
              
Alfa–Zeta is a distribution company with 20 years’ experience in a number of markets.   “We are very excited to offer IST products in Poland. This expansion of our product range fits very well into our development strategy, which is based on offering our customers state of the art products. IST’s portfolio of intellectual property guarantees rapid and long-lasting development of new products, as well as high quality technical support. We strongly believe that this co-operation will bring a new quality to our market”, said Marcin Krysiński, President of Alfa–Zeta.
               
All three companies are leading suppliers of LED lighting solutions and have selected IST because of their innovative iDrive LED drivers and low carbon DL white LED lighting range.
         
In response to IST’s most successful year in the company’s history, largely due to the overwhelming success of its new LED driver and downlighter range, IST management recognised the need to create an extensive global distribution network to extend the IST brand and achieve significant global growth.  The signing of the distribution agreements marks the introduction of this multi-channel marketing strategy.
              
Matt Fitzpatrick, IST Director commented: “We are delighted to have signed distribution agreements with these carefully selected companies, with whom there is an obvious synergy with IST. The companies selected will be well placed to serve increasing market demands for low energy drivers and lighting solutions in their respective territories”.
             
With an ever expanding global network of distributors, IST is in an excellent position to satisfy its rapidly growing international client base. 
Dr Geoff Archenhold, Chief Scientist at IST, stated: “We have seen a significant upturn in demand for our innovative LED products from Europe, Asia and North America and we felt it was the right time to partner with quality distributors in important territories to provide local support to customers. We are already in discussion with other potential distributors for further territories and our new 2009 product range will further enhance our profile as a leading LED systems innovator”.
              
To find out further information on new products or locate a distribution partner visit IST’s website at www.istl.com.

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