Business | Company News | Nov 13, 2017

Jörg Kessler Appointed New SVP Global Sales & Marketing at Tridonic

Since 1 November 2017 Jörg Kessler has been strengthening Tridonic, the lighting technology manufacturer, as SVP Global Sales & Marketing. He takes over from David Barnby, who will be taking retirement at the end of the year.

In his new position Jörg Kessler will be assuming responsibility for the development and implementation of the global sales strategy. Jörg Kessler will be driving forward the shift from transaction-based business – with a strong focus on the sales of solution concepts including software and supporting services. As SVP Global Sales & Marketing he will report directly to Tridonic CEO Guido van Tartwijk.

“We are living in exciting times right now. Tridonic is developing from a lighting component manufacturer, pure and simple, to a lighting technology expert. In Jörg Kessler we have an accomplished sales and marketing manager on our side who will actively support us in this process with his extensive experience and his analytical approach”, said Guido van Tartwijk. “We wish David Barnby a long and happy retirement and thank him warmly for his loyalty, for the expertise that he has brought to Tridonic over the past four years, and for all his hard work in driving the transformation of Tridonic,” he added. 

Speaking about his new role, Jörg Kessler said: “I’m delighted to be bringing my experience to Tridonic in this fascinating phase for the lighting industry. Tridonic has already introduced some important strategic measures which will strengthen the company for the age of the Internet of Things. This development towards a lighting technology company with expertise in software, IT, hardware and services will continue to be the focus and we shall press ahead with marketing appropriate solution concepts.”

Jörg Kessler can look back on more than 25 years of relevant international experience in sales and business management that he has acquired in the IT, software, services and lighting sectors. He began his career with Siemens immediately after completing his studies in laser technology at the Friedrich Schiller University in Jena. Among other things, he worked for Siemens in Singapore from 2005 to 2007 and strengthened the sales and services sector there as Senior Vice President. He then held various sales positions at Nokia Siemens Networks and Siemens. As Senior Vice President, the now 53-year-old headed Osram’s sales activities in West Europe and was responsible for a team of 600 employees. From October 2014 to 2017 he was the CEO for the LPD (Low Pressure Discharge Lamps) division at Osram/LEDvance.

About Tridonic

As a leading international supplier of intelligent and efficient lighting solutions, Tridonic supports its customers and business partners on their journey to success with intelligent, impressive and sustainable lighting. Our lighting components offer optimum quality, maximum reliability and considerable energy savings, giving our customers a great competitive advantage.

Tridonic continually brings innovations and state-of-the-art lighting solutions to market. Our R&D projects are devoted to the development new LED systems and technologies for connected light. Thanks to our in-depth knowledge and our know-how in vertical lighting applications (in areas such as sales, hospitality, office and education, outdoor and industry), leading luminaire manufacturers, architects, electrical planners, lighting designers, electrical contractors and wholesalers place their trust in Tridonic for their indoor and outdoor lighting.

Tridonic is the technology company in the Zumtobel Group and has its headquarters in Dornbirn, Austria. In the 2016/17 fiscal year, Tridonic achieved sales of 377.2 million euros. 1,590 highly qualified employees and sales partners in more than 50 countries throughout the world reflect the company’s commitment to the development and introduction of new, intelligent and connected lighting systems. With more than 40 million light points installed per year, Tridonic has a crucial role to play in connected lighting as a key component and important infrastructure for the “Internet of Things”.


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