News-Spot | Business News | Jan 14, 2013

Philips Lumileds appoints SILICA as a Pan-European Distribution Partner

Silica, an Avnet, Inc. company, and Philips Lumileds announced they have signed a distribution agreement which comes into effect immediately. Under the terms of the agreement, SILICA will support sales, marketing and support activities for Philips Lumileds full line of LED products in Europe.

The addition of SILICA to the network of distribution partners will allow Philips Lumileds to meet the increasing demand for its lighting solutions and to further strengthen its service and support structure in Europe. SILICA’s existing and prospective customers likewise will benefit from in-depth technical support through dedicated lighting specialists across Europe.

Martin Bielesch, general manager Lighting at SILICA, values the agreement as a milestone for SILICA as the distributor continues to invest in its growing Lighting business: “Philips Lumileds is one of the world’s leading manufacturers of high-power LEDs and a pioneer in the use of solid-state lighting solutions. Their LUXEON products are the first to combine the brightness of conventional lighting with the small footprint and long life of LEDs. Philips Lumileds is the perfect fit to our portfolio. We believe that the passion that Philips Lumileds puts in its products perfectly addresses our mission to meet and exceed the requirements and expectations of our lighting customers.”

“With its product expertise, lighting specialists, and excellent logistics and service backbone, we consider SILICA as the perfect partner to create additional growth for our distribution channel in Europe. We look forward to working with the SILICA team and successfully drive Philips Lumileds’ leading products across their customer base and into new customers throughout Europe,” said Pierre-Yves Lesaicherre, CEO Philips Lumileds.

About Silica:
Silica, an Avnet, Inc. (NYSE:AVT) company, is one of the leading semiconductor distributors in Europe. Silica accelerates its customers’ success by connecting 25 technology suppliers with a broad base of more than 15,000 customers and providing in-depth design support and cost-effective, value-added services and solutions. For more information, visit www.silica.com

About Royal Philips Electronics:
Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter

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