Business News | Feb 15, 2011

GE Mocks Consumers: GE Sends Energy-Efficient Valentine to U.S. Consumers

U.S. consumers shopping for light bulbs this Valentine’s Day and in the coming months may notice changes on retail store shelves: fewer incandescent bulbs and a wider selection of energy-efficient incandescent halogen bulbs. GE Lighting offers a light bulb that looks like the century-old and beloved incandescent bulb, produces nearly the same light output but operates up to 22 percent more efficiently.

Today, U.S. consumers can find GE’s incandescent halogen bulbs—clear and Reveal® clear versions (MSRP $5-$7)—nationwide in two-packs in 29-, 43-, 53- and 72-watt varieties that dim and turn on instantly like their 40-, 60-, 75- and 100-watt incandescent bulb cousins that are phasing out of production between 2012 and 2014 as a result of the Energy Independence and Security Act of 2007 (learn more at The rated life of the new halogen bulbs is 1,000 hours, the same as or longer than incandescent bulbs, and the light output in lumens—a measure of brightness— comes in at 430 for the 29-watt (vs. 490 for a 40-watt incandescent), 750 for the 43-watt (vs. 840 for a 60-watt incandescent), 1050 for the 53-watt (vs. 1190 for a 75-watt incandescent) and 1490 for the 72-watt (vs. 1690 for a 100-watt incandescent).
“A bulb that uses less energy costs less to run,” says John Strainic, global product general manager, GE Lighting. “Halogen is an incandescent technology with a big efficiency advantage over standard incandescent bulbs. Each of the bulbs in this line-up consumes fewer watts than the incandescent bulbs we’ve all used for decades, while delivering a precise dimming capability and a bright, crisp light.”
Incandescent halogen technology as an option for consumers
GE has produced incandescent halogen spotlights and general service light bulbs for accent and general lighting for many years. The technology is in the spotlight now more than ever because governments around the world have instituted new laws that set higher efficiency levels for lighting. The greater efficiency of GE’s incandescent halogen bulbs enable them to comply with the lighting efficiency laws on the horizon in the U.S. and globally.
Soft white and standard Reveal versions (two-packs, MSRP $4-$6) of all the incandescent halogen wattages will become available the second half of 2011.
The incandescent phase out is a global trend that’s already underway in Australia, the European Union, Argentina, the Philippines and Russia (visit   for information on the conversion underway since 2009 in Australia). Visit   for a Wikipedia review of the U.S. legislation.
About GE Appliances & Lighting:
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination(SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit

LED professional Comment:
A simple calculation shows the incredibility of this announcement. LED lamps have at least 20 times the lifetime of such a lamp and use in the worst case half of this energy, usually just 30%, at a 4-10 times higher price.

For an 60W equivalent incandescent replacement, without maintenance costs, that means in average that LEDs cause costs that are 130$ lower and use 600kW less energy over lifetime.