Products, Materials & Tools | Oct 09, 2007

Elation Enters Architectural Lighting Market With Two IP-rated Indoor-Outdoor LED Products

CA-Elation Professional has entered the architectural lighting market with the introduction of two IP-rated LED products for indoor-outdoor use. The ELAR EXFLOOD and the ELAR EXPAR, an LED floodlight and LED par can respectively, are the first of as many as 50 new products that will be offered in the new Elation Architectural series by early 2008 at price points never seen before.

The move into the architectural market is a natural expansion for the company, which has focused heavily on advanced LED technology in recent times, said Eric Loader, director of sales for Elation Professional. The emergence of LED lighting and RGB color-mixing have changed the nature of architectural lighting, making it a more dynamic concept, according to Loader. Elations product development expertise in this area fits in well with this growing trend.

“Our new Elation Architectural series will offer high-quality products for architectural applications that incorporate the LED technology we have and adapt it to the requirements of the architectural market,” said Loader. “Our aim is to offer a complete lighting package to our customers. We will be providing complete control and lighting solutions for both indoor and outdoor architectural applications, with products designed to the same high standard of quality that have made Elation a world-class brand.

“Architectural lighting designers no longer think in terms of white or static lighting,” Loader added. “Color-changing and dynamic lighting have become the norm for architectural projects. As LEDs have improved in brightness and performance, they have helped to drive this trend, with their additive color mixing, along with many other advantages that fit in with the requirements of the architectural market.” Among these advantages are LEDs energy savings, low maintenance, and low heat emission with no infrared or ultraviolet rays.

Another important criterion in the architectural lighting market is the exterior look of the fixture, as it often becomes an element itself in the design of the project, said Loader. Additionally, architectural lighting products and controllers must be easy to use by individuals unfamiliar with lighting and be able to be installed by general contractors. Last but not least, architectural lighting products are often used in outdoor applications and must be built to withstand harsh weather conditions, as reflected by their IP (Ingress Protection) rating, an internationally recognized classification.

Elation Architectural Series products are designed to meet these challenges. The new ELAR EXFLOOD floodlight and the ELAR EXPAR par can are both outdoor-rated at an IP of 65, which means they are impervious to dust and water projected from a nozzle. Rugged and durable, they are constructed from die-cast aluminum and feature a UV front glass that offers protection to their LED lamps.

The EXFLOOD and EXPAR are both high-output LED fixtures that can create an infinite palette of colors through RGB mixing. The EXFLOOD consists of 216 red, green, and blue 10mm LEDs, while the EXPAR contains 145 red, green and blue 10 mm LEDs. Both fixtures include 0-100% electronic dimming and variable strobing. They can be operated via DMX (3 or 5 channel), as stand-alone units, or with Elation Architecturals proprietary infrared wireless remote controller, the ELAR WR (sold separately). Multiple units can also be configured Master/Slave.

Using the ELAR WR remote, users can easily control colors, access built-in programs, activate the strobe function, and exercise a number of other controls. The wireless remote can be used up to 30 away from the fixture.

Both fixtures have 40° beam angles. Optional 180° and 360° snouts are available for the EXPAR par can (sold separately). Many of the Elation Architectural products will bear ETL and/or UL seals of approval soon as well.

The EXFLOOD has a 24W power consumption. It measures 7”L x 12”W x 9.5”H and weighs 10 lbs. The EXPARs power consumption is 20W. Its measures 9.5”L x 8”W x 12”H, and weighs 10 lbs. The manufacturers suggested retail price for the EXFLOOD and EXPAR is $599.95 each. The ELAR WR optional remote controller has an MSRP of $59.95.

For more information, contact Elation Professional toll-free at 866-245-6726 or visit www.elationlighting.com Email: info@elationlighting.com

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