News-Spot | Business News | Dec 21, 2012

Philips Lumileds Reinforces its Commitment to Greater China with New Distributor Relationships

Following the recent restructuring of its distribution channel, Philips Lumileds announced today that it has added new distributors for the first time in nearly two decades. These new strategic partnerships will help serve the needs of a rapidly growing customer base and allow the continued, widespread distribution of Philips Lumileds products and solutions into new markets.

The new distribution partners are the Avnet Memec, WT Microelectronics and Yosun Group.

“Avnet Electronics Marketing Asia is very excited about this new partnership. I am confident that Philips Lumileds will be a valued partner for us. Lumileds well complements with our lighting offerings and we will continue to expand our portfolio of products so as to address our customers’ needs,” said Thomas Yue, Managing Director, Avnet Memec China.

“As Philips Lumileds has been in the forefront of developing best-in-class LED lighting solutions including indoor, outdoor, and industrial market segments, WT Microelectronics is also prestigious for its experienced sales team, outstanding engineering supports and extensive customer base in Asia,” said Eric Cheng, Chairman of WT Microelectronics. “This new partnership provides WT’s customers with access to a broader range of high performance LED lighting products.”

“It's great to be a partner of Philips Lumileds. With Philips Lumileds quality and comprehensive portfolio of LED products plus Yosun's unique experiences in power, control, ESD and thermal technology, we are certain that Philips Lumileds and Yosun Group will create exceptional customer value to fulfill their needs in every application. ”said Philip Lee, Executive Vice President, Yosun Group.

“Each of these new distribution partners will have full access to the products, services and people at Philips Lumileds,” said Pierre-Yves Lesaicherre, CEO Philips Lumileds. “The Yosun Group, Avnet Memec, and WT Microelectronics are now able to provide their customer base with access to the world’s most comprehensive portfolio of application-specific LED solutions. Philips Lumileds is adding these market leaders to our distribution portfolio further demonstrating our total commitment to the success of our customers in Asia.”

Philips Lumileds products are now available in Asia from these distributors:

http://www.em.avnetasia.com
http://www.wtmec.com
http://www.yosungroup.com

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter

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